How was Swimrun Cheers born? Eh, good question! Diego Novella - the swimrunner dependent on "our Lord of Swimrun" as some of our swimrunners call him - does not pass blood through the veins, but sports globules. In 2014, after spending in modern pentathlon, skiing, swimming, running, marathons, triathlon as a swimmer, cycling, mountain biking and marbles ... he meets Swimrun.
In 2015, upon the return of his second participation in the ÖtillÖ World Championship, at the bar Strobino (Arona) of his friend Andrea Mora, the two managed to involve Veronica, who deals with Marketing & Communication. The two ask her the fateful question: "how to make Swimrun known in Italy? And a race at Lake Maggiore? ". "The neuron" - as it is called by the two - thinks and rethinks how to do it. Thanks to Diego and Andrea's passion for beer, he discovers that "... A Gose or a Weiss, after a tennis match, have the same value as an orange drink. As long as they do not exceed 3-4 alcohol degrees and it can be done, the meeting between sport and beer is really possible .. ", that's it.
March 2016, Swimrun Cheers is born!
The "0" edition: a bet. Thanks to the passion of other madmen like us, we made our dream come true. Few but good, all with a crazy inner satisfaction. Their adrenaline was crucial to breaking the ice, fuel for our inner fire. Needless to mention the immense effort because every smile and hug received at every single step of the athlete under the arch of arrival, vanished!
“11km swimming? You are crazy! "It rumbled in our ears but from there we didn't move for two reasons: 1 Diego's connection to the OtillO World Championship 2 our will to be different
THANKS Gianfranco Inconics, Claudia Imperiali and Francesco Nota!
The biggest emotion of this edition? Review many of the protagonists of the "0" edition.
That's all? Well, it wouldn't already be a whole here, however no. This edition has created a strong bond with the protagonists, many from the tests and above all something that is not obvious. Which? Discover in the authorities and municipalities of unexpected accomplices to push us to "give more" and together find new ideas for 2018!
THANKS Municipality of Stresa, Matteo de Luca, Yacht Club Verbano, Gianfranco Inconics, Claudia Imperiali.
Wow ... what an edition! 10 pages would not be enough to tell them.
The highlights? The discovery of the American and Russian members, we thought they had the wrong race , the arrival at the Gardens of Villa Pallavicino in Stresa, many friends at the third participation, a fantastic group of afecionados to the tests who would never have thought of doing the race and instead ... and to conclude, the pride of having brought for the first time to Stresa, a Street Food Village and Craft Beer Tasting.
Without forgetting Antonio Aurilio officially entered the team (poor him, Santuomo!) Together with Dario Novella, Michela and La Tommy.
Finished here?!?!? NOOOOOOOO! The pride of having organized the first SWIMRUN BY NIGHT in HISTORY. Wikipedia wrote it too!
2019 was the year of news. The new HARD course (50 km) at the Stresa race, the organization of tests in 3 new regions with the infection of new swimmers out of the "comfort zone" and the birth of the "Armata Swimrun Cheers" team! A success.